It wasn’t until my career steered towards marketing that I was diagnosed with gephyrophobia – the pathological fear of bridges. Certainly, years of riding motorcycles in Southern California’s backcountry never triggered this anxiety disorder, but the realization that a simple query on istockphoto for “bridge” and “puzzle” returns 56 variations of chasmcrossing stereotypisms. My guess is that if you are gainfully employed and work outside the shelter of academic or government institutions, you have been exposed: The “bridge” as a symbol. To make you work better. With your colleagues. With other departments. In general: To cross a chasm.

A car about to cross a chasm. Or is it?
Working as a product manager for Pipeline Pilot, I had no choice but to face my fears. There are no two ways to put it: Pipeline Pilot is a “bridge,” it helps scientists and departments work together – better. Now, don’t get me wrong – I have nothing against teamwork, I think it makes it worthwhile commuting 60 miles to work every day and wondering what frequent flyer status comes after “Platinum.” My fears are empty marketing promises that create customer reactions ranging anywhere from confusion to disappointment.
Customers I mainly interact with work in analytical labs. Last time I checked, they are concerned with analyzing boatloads of data in the shortest time possible. Sure, they could use a bridge when it comes time to toss the results over the fence to the chemists that originally requested the work. And after quite a bit of effort from my colleagues in Cambridge R&D, we can now process NMR data in Pipeline Pilot. And although I have no delusions of grandeur that Accelrys would invest in this project simply to address my exotic condition, I still hope that the next time I drive over the Bay Bridge to see my favorite customer, my heart will be beating at its customary 120 bmp.
I would also like to thank all the great people at Modgraph helping us integrate their first rate NMR prediction engine, NMRPredict, into Pipeline Pilot. Not only would our NMR release have been significantly less complete, but it makes Accelrys’ vision come alive that Pipeline Pilot is an open integration platform for scientific applications.
